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Every year, the RUNDSCHAU for the food trade awards the most successful new product of the year in different categories. Based on measured sales data and a potential check, this prize is awarded with the support of the media partner Axel Springa media impact.
The award
The basis for determining the BESTSELLER is the sales data from the proven InfoScan retail panel of the market research institute IRI and data from the market analyses of GfK. An independent advisory board makes a final assessment of the top 5 in each product group.
The determination is based on the sales figures from the entire German food trade (shops from 200 m² without discount shops) and drugstores - i.e. objectively measurable data. All new products measured from 01.06.2020 to 31.5.2021 are recorded. The most successful new products will be shortlisted.
The new products on the shortlist will be evaluated by the advisory board with the support of market research for their potential for consumers and trade. The potential of a new product can lie in a new product concept, in a new recipe, in handling or in a new type of packaging.
The Whaou! Crêpes with nut nougat cream filling are among the best-selling new products in the bread and baked goods category and have been nominated for BESTSELLER 2019:
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